Content & Curriculum · Learning Science · AI-Native Production

I build the content standards, quality systems, and AI-native workflows behind learning that actually teaches.

At Apple, I set the quality bar for a learning platform used by 145+ teams, coached the craft that kept it substantive instead of hollow, and built the measurement to prove whether people got better — not whether they came back. Now I'm building AI-native learning products with Claude that encode that craft into systems instead of guarding it.

See my work
Matthew Anderson

The short version

I'm a content & curriculum leader with a decade turning technical and creative subject matter into experiences that actually teach. My roots are in product management, arts & culture, and direct instruction — which means I approach content the way a craftsperson approaches production: with real editorial taste, a bias for measurement, and a refusal to accept engagement as a proxy for learning.

Over the past decade I've set the content standards and quality bar for a 145+ team learning platform, coached instructional designers away from click-through courseware and toward learning grounded in adult learning theory, and built the feedback systems that prove whether it worked. Alongside that, I've curated international art exhibitions and run a two-year museum partnership teaching creative technology to the public. Now I'm building AI-native learning products with Claude — an adaptive tutor and an interactive portfolio — that put those same standards into systems that scale past what any team could produce by hand.

Based in San Francisco. B.A. Integrated Social Sciences from the University of Washington, with a minor in Art History and coursework in Mixed Media Studio Arts.

Content & Curriculum

Instructional design, curriculum architecture, quality standards, multi-format production (written, video, interactive), editorial judgment, coaching teams toward substance over engagement

Learning Science

Adult learning theory (Freire, ADDIE), Kirkpatrick evaluation, learning measurement & instrumentation, SCORM · xAPI

AI-Native Production

Building content with Claude, Anthropic API, prompt engineering, human-vs-AI line-drawing, adaptive/tutoring system design

Systems & Scale

Distributed authoring, 0-to-1 platform building, production workflow design, self-serve enablement across 145+ teams

Leadership & Measurement

Coaching content teams and instructional designers, direct people management, feedback dashboards, adoption analytics, executive communication

Selected projects

Experiment

Learn Matthew

An AI-powered interactive portfolio that personalizes the experience based on who you are. Visitors pick a persona and an AI guide walks them through my work — revealing content modules through conversation, not a fixed page layout.

React · Vite · Claude API
Experiment

Adaptive Tutor (research prototype)

A working argument for what an adaptive AI tutor should be. A learner works a lesson with an AI tutor while a live inspector shows the whole pipeline — behavior → xAPI → inferred state → adaptation — with every inference shown honestly, including its confidence (capped below 100% on purpose) and what drove it. The learner can see, contest, and override what the system infers.

React · Claude · xAPI → LRS · behavior-based inference
Product Content

Content Standards for a 145+ Team Platform

Set and defended the quality bar for Apple's internal learning platform — 145+ distinct teams producing their own learning. Defined what "great" meant precisely enough that teams could hit it without me in the room, and coached instructional designers away from click-through, compliance-style courseware toward learning grounded in adult learning theory.

145+ teams · Quality bar defined, not just enforced
Product

Distributed Authoring & Quality Governance

Designed a distributed authoring system that let teams across the organization own their learning programs — establishing content standards, editorial review, and instructional guardrails so self-service scale didn't come at the cost of learning integrity. Speed without quality isn't adoption; it's clutter.

Org-wide · Quality-governed self-serve authoring
Product Measurement

Learning Measurement System

Built the instrumentation to know whether content was actually teaching — post-engagement feedback on a structured cadence, aggregated into a dashboard alongside adoption and support signals — and closed the loop by feeding results back into what got made next. Measurement that changed the content, not decoration on top of it.

Feedback cadence · Dashboards · Closed-loop into production
L&D

New Team Onboarding Framework

Replaced fragmented manual training workflows with a unified, self-serve onboarding experience — driving a 50%+ reduction in time-to-productivity for newly onboarded teams across the platform.

50%+ reduction in time-to-productivity
L&D Partnership

Bellevue Arts Museum Partnership

Built and owned an external cultural partnership from scratch — a two-year monthly Art Walk series (2018–2020) with the Bellevue Arts Museum. Planned each session and led public groups who drew, sketched, and photographed the collection using Apple technology, translating technical skills into creative practice for a general audience. New audiences for the museum, hands-on creative learning for participants, ended only by COVID.

2-year external partnership · Public audience · Cross-format teaching
L&D Personal

A Philosophy Reading Practice

A decade-plus habit of reading philosophy — epistemology, ethics, philosophy of education — not for credential but because it's the actual root of how I think about teaching. Freire's line between education as the practice of freedom and the "banking model" that deposits information into passive recipients isn't classroom theory I picked up for a job; it's the same thinking I bring to an evening with a book. The distance between "what does it mean to understand something" and "what makes a lesson worth a learner's time" is shorter than people think.

Ongoing practice · Epistemology, ethics, philosophy of education
L&D Personal

Teaching Myself Quantum Mechanics

Picked up quantum mechanics during the pandemic — partly to point my attention at something larger than the news, partly because there's no steeper test case for explaining a hard idea well. What kept me in it was watching great science communicators solve the exact problem I solve for a living: making genuinely complex ideas stick. My favorites — Space Time, Kurzgesagt, and ScienceClic — all lean on the same trick: ground the physics in the history of how the thinking evolved, and keep the confusion and awe in instead of editing it out.

Self-directed since 2020 · Science communication as a design problem

This page runs on xAPI

Every interaction here is recorded as anonymous xAPI statements to a Learning Record Store, then read back and shown below — a working demonstration of the measurement discipline I bring to content: instrument it, and let the data change what you build next. No personal data is collected; just anonymous, aggregate signals.

Powered by xAPI · anonymous, aggregate data only · refreshes live

Let's talk

Open to conversations about content & curriculum leadership, learning science, and AI-native education — especially roles at the intersection of teaching craft and AI production systems. Whether you have a role in mind or just want to connect — my inbox is open.

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